For Love or Money
This February MoGio turns 3. I can’t believe it has been 3 years since I started my business! Research suggests that around 35% of businesses fail in their second year, so reaching this milestone is especially important to me.
When reflecting on reaching this milestone, I started thinking about how I got to this point. Before setting up MoGio, I held a number of high-level administrative roles in industries such as Manufacturing, Financial Services, Leisure, Publishing and Aviation. It was these roles that helped to spark the passion I now have for delivering high-quality business support to my many different clients through MoGio.
Passion for your work
I am a big believer in the saying “Choose a job you love, and you will never have to work a day in your life” and as a business owner, I think this is even more important. You can be really good at what you do, but if you don’t have passion, how are you going to convince potential clients that you will do the very best work for them?
Over the last 2 years, however, I have encountered two very different kinds of business owners – ones who do what they do for the love of it, and those who do it purely for the return. There is a huge difference between someone who spends time getting to know a client, nurturing them and showing their knowledge and passion for their work, versus someone who is only interested in selling their product or service in the quickest time possible and for the biggest return.
For example, I have recently been working with a lot of tradespeople to complete some work on my house. After speaking to a supplier on the phone, they took down the job details, told me they could complete the work, and that they would call me back to arrange a time to come and measure up. Almost three weeks down the line and I haven't heard from this company since, and this was just to make the appointment! I then spoke to another supplier, who came to measure up a few days after my initial phone call, brought samples and generally went ‘the extra mile’. Guess which supplier I used in the end…?
The bottom line is, an unsatisfied customer will 99% never go back to the same supplier! Unless the supplier has a very good reason for getting it wrong in the first place.
Do What You Love, Love What You Do
Now, I am not for one minute saying that I wake up every day raring to go and full of passion for each working day. I definitely have days where I want to take things a little slower or days when I find certain aspects of it boring (hello tax return!), but when it comes to my clients' work, I love the reward and satisfaction I get from doing each job well.
Clients often compliment me on my hard work, dedication and flexibility, and it is really important for me to give each client a personalised service delivered with passion and care (maybe it’s my Italian nature!). It is something that is at the heart of MoGio’s business ethos and something I will always strive to achieve.
What do you think? Is important for you to work with suppliers who are passionate about their work (and yours), or does it not matter to you as long as the job is completed?
February is MoGio’s third birthday! Why not take advantage of MoGio's referral scheme! If you know anyone that needs a helping hand, follow the link and you could earn £20 or more in Amazon vouchers.